(This is one of the first pages of the book, which you can buy here.)
The book is for 99% of us.
The book is for the 99% of us you don’t see on screen, you don’t hear about on the radio, you don’t read about in the papers.
Who are we? We are the JOATs – the Jacks and Jackies of All Trades. We’re pretty good at a bunch of things, but not so good at one of them that you would know of us.
Yes, we work, we play sports, we do a bit of music, we talk politics. But we’re not the 1%.
We are the people who put other people in power. We are the audiences at sports, music and other cultural events. We are the powerhouse of the organisation that gets things done. We are the buyers and consumers of things and ideas. We are the economic provider for the rich and famous.
We are the unsung heroes. We are the people that matter. We are multi-talented, we have options, and we have control. This book helps us understand why this is so and how we can live to our fullest potential.
Are you one of the 99%? If so, I think you’ll enjoy reading You Don’t Know Jack! which you can get here.